Zhejiang Pinghu contrarian up garment industry.

 

Garment industry in Zhejiang Province, Pinghu City is a major pillar industries. In the current development of labor-intensive industries are not optimistic about exports and international financial crisis disrupted the remaining cases, the apparel industry developments pinghu how to? A few days ago, this reporter made a Pinghu field to interview.

Pinghu City's Bureau of Statistics produced from the "Statistical Information Letters" that the first half of this year, the apparel industry pinghu total industrial output value 5.294 billion yuan, an increase of 10.2%.

Pinghu Municipal Committee, deputy secretary, mayor of Jian Rong Times China's economy in an interview with reporters, said that rising trend Pinghu garment industry there are many reasons, the first clothing products pinghu positioned in high-grade garments, and in the high-end clothing just for the demand abroad. Second, the stability of customers, now more than 60 international brands of apparel orders in Pinghu, a number of orders for large-scale enterprises and even into the end of the year. Third, Pinghu garment enterprises the ability to respond to market and develop capacity, and now do not suit the demand, Pinghu do business on the adjustment of sportswear, sports wear and high demand this year, the export situation is very good. Fourth, clothing belonging to traditional industries, there is always a market, the key depends on the value-added garments. Fifth, the expansion of domestic sales, many companies take the initiative to pinghu adjust product mix and market share both at home and abroad.

Reporter in Pinghu Economic and Trade Bureau that the city of Pinghu garment industry developed in the eighties of the last century, after more than 20 years of rapid development, the city has become a major pillar industries. Pinghu existing more than 1,600 apparel manufacturing companies, the size of the city's garment industry for more than 253 enterprises, employing nearly 15 million people, accounting for 54.6 percent of city employees. The city's industrial economic volume accounted for 24% of total economic output.

Pinghu City Economic and Trade Secretary Zhu Jian told this reporter that the first half of this year, Pinghu garment to have double-digit growth, mainly large-scale garment industry, there is the cluster effect, processing ability, good quality clothing products , Pinghu garment industry cluster advantages manifested.

Pinghu garment industry in more than 20 years of international trade competition, training to create a large number of large-scale production, the management of high-grade equipment, the Home of the backbone of the international advanced level of enterprise groups, more than 100 world-renowned brand for OEM in Pinghu , clothing exports Japan, Europe and the United States and other 85 countries and regions.

Pinghu, vice president of apparel trade association, Jiaxing cashmere sweater Yuet Lai-chun, general manager of fees Leo Fashion Co., Ltd. in a telephone interview with our reporter said that the apparel industry and reduced profits has become an indisputable fact. Business must be cautious, we must pay attention to cash flow control and multi-cycle production cycle. Enterprise as long as they can adhere to the "quick, short, flat" principle, out of the plight of the prospects for the development of the industry still can be.

When talking about the future trend of the entire garment industry, the Jian-rong said that the clothing enterprises in Pinghu the enthusiasm of a brand will be further improved, in terms of products from clothing, to increase the proportion of domestic and foreign share would be reduced, or converting part of the transfer of businesses, but will expand the size of the business.

Pinghu garment industry strengths in manufacturing, the Pinghu have 150,000 high-quality industrial workers, a group of business executives to understand business, as well as experienced foreign trade sales, which are intangible assets Pinghu garment industry is also pinghu clothing to maintain the advantages of capital, we must not give up. In addition, it is necessary to actively guide a number of financial strength, the desire to create business card brand; to encourage mutual assistance and cooperation between enterprises in the industries to achieve a more effective allocation of resources .
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