Down Jacket (25)
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Knitted Sweater (11)Most people have a basic understanding of colour: that warm colours are associated with the sun and heat, while cool colours make us think of leaves, sea and sky. Beyond this though, there are a whole set of rules to the psychology of colour that we can use to create a good impression, especially in interviews or on dates.
The first rule to understand is that warm colours make an object or person stand out – so yellow orange and red will seem closer to the viewer than blue, grey or violet. This means that if you’re meeting somebody casually for the first time, wearing something with a bit of red or yellow in it will literally make you ‘stand out from the crowd’ giving the subconscious impression that you are an outstanding person. On a first date, a woman might choose to wear a red T-shirt or a red scarf, while a man could wear a yellow polo-shirt or chose a red tie to create this effect.
When planning interview clothes, remember that the hue of a colour: it’s brightness and depth, have an effect too. For example a light pastel blue shirt will seem to be tranquil and will give an impression of coolness and even wetness, while a brighter blue shirt will be more exciting to the eye and will seem much lusher and more warming.
Red stimulates the senses and raises the blood pressure, while blue calms the mind. So if you’re the kind of person who panics in an interview, wear blue and glance down at your shirt, trousers or skirt from time to time to help you remain tranquil, but if you’re going for a sales job and need to feel ‘jazzed’ and ‘on the ball’ wear something with red in it and remember to use the colour to spark yourself off if you start to feel a bit less than 100%
The art of using colour to arouse certain emotions in people is caused chromodynamics. It’s been discovered, for example, that people gamble more often and for higher amounts when sitting in a red décor than in a blue one.
There is also the effect of culture on colour. In Europe, we tend to see black as the colour of funerals, whereas in India and South East Asia, funerals are conducted in white clothing. Wearing too much black to an interview or dressing in black jog pants and a black T-shirt to train, can actually depress you, and everybody looking at you, in the West, but won’t affect people with an Asian background. Conversely, wearing a white T-shirt and trousers to the beach is considered very stylish by Europeans, especially if they have a good tan, but makes many Asian people feel down without really understanding why.
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