How the brand will be the price of clothing?
Recently, a friend of a friend that she brought in a British university named after the most famous men's brand, plans to use the blind faith in things foreign to domestic consumers of psychological, locate high-grade, and follow the British style of a gentleman, and would choose a luxury brand shop in the world of first-line next to open, those luxury brands selling 10,000 suits, he would sell 6000, this price differential to attract customers. A friend asked me this line can not operate.
Frankly speaking, I do not know the overall scheme of his friend, I dare not rashly line conclusion of the scheme or not. But I am certain is that the brand's pricing problem. The reason is that he did not know are willing to spend 6000 yuan to buy a suit of men's consumer psychology, as well as the prices of which play a role in how the.
Price positioning brand positioning is a very important part is the customer willing to pay a monetary cost of goods. The reason why consumers are willing to pay money, because he felt that the value is equal to the value received. This value includes the value of the physical, psychological value. And different people for a commodity with the value of the physical, psychological value of the size of the judge is not the same, even if the same person will buy the place, time to buy different products with a different value judgments. The simplest example is that you are willing to spend in outside money to buy five bottles of beer, but also willing to spend 25 yuan in the bar to buy a bottle of beer the same. If you encounter any lover of the presence of, or even willing to spend more.
In the current Chinese society, are willing to buy a suit of 6000 yuan, and are essentially the middle and upper classes, including professional managers, private owners, government officials and other such groups. When they took out of a 6000 yuan suit, we not only important pieces of the suit fabric, workmanship, color, or even the value of other physical models, they are more concerned about a friend who crossed circles, stars who appear in any , I will be wearing out so anyone know the psychological value and, of course, individual consumers will be the brand because the brand recognition of the value proposition advocated. And suit the more prices go up, the psychological factors behind the greater role.
At the same time, we should also see that for most of the elite, he does not necessarily suit closet on more than 6000 yuan are all even more expensive, because these are important occasions to attend only used the in normal times may be 310 to wear some of the "bargain." And when they buy the price of the suit, to consider the elements of another is not the same as when the fabric of the suit, style and cost-effective than some would consider.
So, when we determine the price of their clothes when engaging in it means that you have to understand two things: First, Who is your customer. This is the most important brand positioning, but also the starting point of the price positioning; Second, the target customers do you expect the price to buy the clothing you wish to receive the value of this point in the apparel industry with the very nature of the relationship is Further deepening the brand positioning. Simply put, it is like camera lenses, the price will definitely like to start focusing lens, once the focus is basically your customers look like, what the specific circumstances of expression under the action, you have a panoramic view.
In general, the value of apparel products, including three parts: First, by the style, fabric, color, workmanship, etc. The value of product features; second is by the end of the location, size, style, in which the status of shopping malls, as well as guide services, etc. posed by the psychological value of the surface; The third is by word of mouth, advertising information, consumer experience, brand and culture posed by deep-seated psychological value.
And our many years of research and service practice also found that: belong to the same class in high-income groups of the male consumer, globrand.com on higher-priced clothes, the judge of the value of the elements vary with the President! Relatively speaking, the President is more concerned about the product itself and to its on-site shopping experience, and relatively more concerned about the reputation of men, advertising information, consumer experience of the brand value accumulation. This is the high-end men's brands to pay attention to pricing.
Obviously, the above rely on the brand name well-known British make signs, plus the shops are open in those next to a luxury brand, is not sufficient to meet the target customers with the value of such clothing price demand, and the elite in China, foreign apparel brands today have a lot of understanding, it may make them trying to sell some other ideas. One had just arrived at that brand, if the operation must be so, there is only one method may still have a chance to succeed in the short term, that is, the quality of the clothing itself, the premise of security, through the star endorsement, promotion-intensive methods, rapid increase in brand exposure to enhance brand image. But this also needs a lot of money, my friend of a friend so obviously do not want to play.
That the brand set the price in the end how much? Frankly speaking, I do not know. In the end because I do not know what the crowd is willing to accept the British-style gentleman, but no accumulation of the clothing brand. I can give a preliminary proposal is that we do not have those hard to pay luxury brand in the next, because that would be brought back customers the value of deep-seated concern about the psychological and you can not; we can save the high cost of shop rents to open several more stores, building stores at the same time focus on the environment, guide services, to create a good customer experience elements. Because of low prices to customers on the brand value of deep-seated psychological demands do not have much time, on-site experience is the impact of the purchase of men's purchase of the most important factor.
Frankly speaking, I do not know the overall scheme of his friend, I dare not rashly line conclusion of the scheme or not. But I am certain is that the brand's pricing problem. The reason is that he did not know are willing to spend 6000 yuan to buy a suit of men's consumer psychology, as well as the prices of which play a role in how the.
Price positioning brand positioning is a very important part is the customer willing to pay a monetary cost of goods. The reason why consumers are willing to pay money, because he felt that the value is equal to the value received. This value includes the value of the physical, psychological value. And different people for a commodity with the value of the physical, psychological value of the size of the judge is not the same, even if the same person will buy the place, time to buy different products with a different value judgments. The simplest example is that you are willing to spend in outside money to buy five bottles of beer, but also willing to spend 25 yuan in the bar to buy a bottle of beer the same. If you encounter any lover of the presence of, or even willing to spend more.
In the current Chinese society, are willing to buy a suit of 6000 yuan, and are essentially the middle and upper classes, including professional managers, private owners, government officials and other such groups. When they took out of a 6000 yuan suit, we not only important pieces of the suit fabric, workmanship, color, or even the value of other physical models, they are more concerned about a friend who crossed circles, stars who appear in any , I will be wearing out so anyone know the psychological value and, of course, individual consumers will be the brand because the brand recognition of the value proposition advocated. And suit the more prices go up, the psychological factors behind the greater role.
At the same time, we should also see that for most of the elite, he does not necessarily suit closet on more than 6000 yuan are all even more expensive, because these are important occasions to attend only used the in normal times may be 310 to wear some of the "bargain." And when they buy the price of the suit, to consider the elements of another is not the same as when the fabric of the suit, style and cost-effective than some would consider.
So, when we determine the price of their clothes when engaging in it means that you have to understand two things: First, Who is your customer. This is the most important brand positioning, but also the starting point of the price positioning; Second, the target customers do you expect the price to buy the clothing you wish to receive the value of this point in the apparel industry with the very nature of the relationship is Further deepening the brand positioning. Simply put, it is like camera lenses, the price will definitely like to start focusing lens, once the focus is basically your customers look like, what the specific circumstances of expression under the action, you have a panoramic view.
In general, the value of apparel products, including three parts: First, by the style, fabric, color, workmanship, etc. The value of product features; second is by the end of the location, size, style, in which the status of shopping malls, as well as guide services, etc. posed by the psychological value of the surface; The third is by word of mouth, advertising information, consumer experience, brand and culture posed by deep-seated psychological value.
And our many years of research and service practice also found that: belong to the same class in high-income groups of the male consumer, globrand.com on higher-priced clothes, the judge of the value of the elements vary with the President! Relatively speaking, the President is more concerned about the product itself and to its on-site shopping experience, and relatively more concerned about the reputation of men, advertising information, consumer experience of the brand value accumulation. This is the high-end men's brands to pay attention to pricing.
Obviously, the above rely on the brand name well-known British make signs, plus the shops are open in those next to a luxury brand, is not sufficient to meet the target customers with the value of such clothing price demand, and the elite in China, foreign apparel brands today have a lot of understanding, it may make them trying to sell some other ideas. One had just arrived at that brand, if the operation must be so, there is only one method may still have a chance to succeed in the short term, that is, the quality of the clothing itself, the premise of security, through the star endorsement, promotion-intensive methods, rapid increase in brand exposure to enhance brand image. But this also needs a lot of money, my friend of a friend so obviously do not want to play.
That the brand set the price in the end how much? Frankly speaking, I do not know. In the end because I do not know what the crowd is willing to accept the British-style gentleman, but no accumulation of the clothing brand. I can give a preliminary proposal is that we do not have those hard to pay luxury brand in the next, because that would be brought back customers the value of deep-seated concern about the psychological and you can not; we can save the high cost of shop rents to open several more stores, building stores at the same time focus on the environment, guide services, to create a good customer experience elements. Because of low prices to customers on the brand value of deep-seated psychological demands do not have much time, on-site experience is the impact of the purchase of men's purchase of the most important factor.
The news come from www.bossgoo.com
